What is Podcast?


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A podcast is a series of digital media files, usually digital audio or video, that is made available for download via Web syndication. The syndication aspect of the delivery is what differentiates podcasts from other files accessible by direct download or streaming: it means that special software applications, generically known as pod catchers (such as Apple Inc.’s iTunes or Nullsoft’s Winamp), can automatically identify and retrieve new files associated with the podcast when they are made available, and that these files can be stored locally on the user’s computer or other device for offline use. This is done by the podcatcher accessing a centrally-maintained Web feed, which lists files associated with a certain podcast.

Pod-casting in Plain English Video can be find on http://infotechusa.wordpress.com/2009/04/21/podcast-webcast/ blog post

What is Google PageRank?

Google PageRank and Link Analysis

PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

Link Analysis and Google PageRank

No single element is more important to a Web page’s Google ranking than the perceived quality of the links that point to the page — the so-called back links. It is crucial to understand that Google cares less about the quantity of the back links than about the quality of each individual link. The link quality is determined by reviewing the importance of the site that contains the link.
Google does not disclose the specifics of its ranking algorithm to the public. However, the Google Web site states the following:PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Thus: As you get more quality links pointing to your site, your PageRank will increase.
The bottom line is that effective link building is critical to gaining an opportune Google ranking. Convincing a number of “important,” topic-similar Web sites to link to yours ultimately will prove more useful than any other technique to optimize your site. The tricky part, of course, is to figure out which sites you would like to link to yours and, more important, how to convince their owners to do so.
Effective link building requires patience and persistence. Lots of it. The first step in the link building process is to find out which links are currently pointing to your site. To do so:
Go to the Google Web site.
Type in “link:”+ your Web site URL.
Click “Google Search.
Google will list your Web site’s back links.
If you are using the Google browser toolbar, you can check the back links by pointing your browser to your Web site; then select the “Backward Links” option from the site information drop-down menu.
You should then visit and review the content and PageRank of some of the sites that point to yours. That will enable you to determine whether or not the current back links are beneficial to your site’s Google ranking.
The next step in the link building process is to build more of them…

To learn more about linking strategy and how to improve your PR visit  Link Analysis and Google PageRank web page.

Web Design and Redesign Workflow – Planning your website

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Web Design and Redesign Workflow

Planning your website

To plan and organize your site effectively, you must do much more than determine what the site will look like and where the files will go. You need to examine the site goals and audience profiles. Additionally, you should consider your site’s navigation scheme. Careful planning before you begin site development will save you a great deal of time later.

Determine your site goals Ask yourself or your client questions about the site, and write down your goals so that you remember them as you go through the design process. A list of goals helps you focus and target your website to your particular needs. The complexity of your goals affects the navigation, the media that you use, and even the appearance of your site. For example, the look and navigation of a website devoted to archeology news should be very different from that of a website devoted to selling appliances.

Decide who your audience is This step may seem unnecessary, because most people want everyone to visit their website. Still, it is difficult to create a website that every person in the world can use. People around the world use various browsers, connect at various speeds, may or may not have media plug-ins, and use various types of devices to view Internet content. Because all these factors affect who uses your site, determining your target audience is a crucial step during the initial planning phase.

Conceptualize the site’s navigation scheme The site navigation scheme is a map that shows how your web pages relate to one another. Specifically, it shows how users travel through your site as they click links and interact with application interfaces. After sketching your site navigation, you can present the preliminary plan to your client or to members of your group.

For  information about social media networking and SEO tips, tricks, social media  good practice, online tools and how to market your site visit New York Web Designer Agency Website