Archive for 2010

Web Image File Extensions

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Some of the popular Image File Extensions Type used for web

.GIF (Graphic Interchange Format) files use a maximum of 256 colors, and are best for displaying noncontinuous-tone images or those with large areas of flat colors, such as navigation bars, buttons, icons, logos, or other images with uniform colors and tones.

.JPEG (Joint Photographic Experts Group) file format is the superior format for photographic or continuous-tone images, because JPEG files can contain millions of colors. As the quality of a JPEG file increases, so does the file size and the file download time. You can often strike a good balance between the quality of the image and the file size by compressing a JPEG file.

.PNG (Portable Network Group) file format is a patent-free replacement for GIFs that includes support for indexed-color, grayscale, and true-color images, and alpha channel support for transparency. PNG is the native file format of Macromedia Fireworks MX. PNG files retain all the original layer, vector, color, and effects information (such as drop shadows), and all elements are fully editable at all times. Files must have the .png file extension to be recognized as PNG files by Macromedia (Adobe) Dreamweaver.

.TIF, .TIFF Tagged Image File Format. Used to exchange documets between different applications and platforms. ….

.pbm Portable Bitmap file format. A lowest common denominator monochrome file format originally designed to make it reasonable to mail bitmaps between different types of machines. Now it serves as the common language of a large family of bitmap conversion filters.
.pcd Kodak Photo CD file format. Used to store scanned photos. Each .pcd file contains a number of scans of the same image at different resolutions.
.pct Picture format. Popular Macintosh graphics format used with page layout and graphics applications for transferring documents between applications. See .pic, .pict.
.pcx ZSoft IBM PC Paintbrush file format. One of the oldest bitmapped formats popularized by MS-DOS paint programs that first appeared in the early 1980’s.
.pdf Portable Document File format. Adobe document reader that allows portability. Often used on the Web for better control of page layout.
.pds Planetary Data System format. Created by the Planetary Branch of NASA to store solar, lunar, and planetary data collected both on Earth and by spacecraft.
.pic, .pict Picture file format. This format is popular with many image programs, including Lotus PIC Graphics, Micrografx Draw!, Pegasus Imaging Corporation, and Video Show.
.psd Native bitmap file format of the Adobe Photoshop graphical editing application.
.ps, .psid PostScript file format.
.psp Paint Shop Pro image file.
.pub Native file format of Microsoft Publisher, a program that aids in creating publishing materials

For more information about:web file formats and how to save images for web, Interactive Google map, how to embed Google map to website, social media networking, how to add podcast to your website, SEO tips, tricks, social media good practice, online tools and how to market your site visit New York Web Designer Agency Website

Promotional, eCommerce and Fundraising Ideas

How to Reduce Cart Drop?

Last year, abandonment rates jumped to as high as 60%, according to LiveMarket, in part due to consumers’ jitteriness about the economy. Here’s what you can do to reduce cart abandonment at your online store.

  1. Show stock availability on product pages and show which countries you ship to. Disable the cart button for out-of stock or back orders.
  2. Show tax and shipping charges pre-checkout to prevent “sticker shock” – the number one reason for cart abandonment.
  3. Don’t require login, but instead allow guest check out. Make account creation optional after the purchase is complete, and explain the benefits of registration (faster checkout next time, order tracking, special discounts, etc).
  4. Use SSL (secure socket layer) certificates, and make sure you renew them when they expire. SSL certificates protect credit card numbers and personal data, preventing identity theft. Customers do look for them.
  5. Show credibility indicators like McAfee Secure and Trust badges.
  6. Ask for email address in the first step of checkout. Explain that you will only contact customers if there is a problem with their order.
  7. Place a link to your privacy policy in proximity to where the customer enters personal information. Use pop up windows so the customer doesn’t leave the checkout process.
  8. Provide a 1-800 number on each page, and use a unique number tied to the cart so you can track how many calls came from within the cart process. Mongoose Metrics provides both unique 1-800 numbers and the ability to track conversion in Google Analytic.
  9. Don’t ask for more information than necessary in forms, and mark required fields with an asterisk. Often times customers get frustrated when their form is not accepted because of an empty field.
  10. Sometimes customers use the cart to bookmark items of interest to purchase later. Consider increasing your cookie length and using a persistent shopping cart, which saves the contents of the cart for a number of days. Let customers know on the cart summary page how long their cart details will be saved.

b) Steps to a Better Checkout … and More Profits
Please take the time to review the checklist below. Even a small modification to
your website could reap huge financial benefits for your business.
a1. Use clear navigation buttons.
2. Build continuity in every phase of the checkout process.
3. Identify any limitations or restrictions at the beginning of checkout.
4. Minimize the number of pages during checkout.
5. Don’t make customers do unnecessary work.
6. Don’t display redundant information.
7. Display steps during checkout.
8. Provide multiple payment options.
9. Offer to help customers who are about to abandon their purchases.
10. Remind customers about abandoned purchases.
11. Invest in your loyal and repeat customers


In tight economic times, fund raising can be daunting task for many non-profit organizations.  In light of this, choosing the right item to raise money with is very important.  So what factors should decide how you fundraiser?

  1. Excellent Return on Investment – Of course, the primary reason you fundraiser is to raise money, so it’s imperative that you pick relatively high value items that can be resold at an ideal price.
  2. Think Practically! When people are focused on saving you want to offer customers products that are practical and of high value.  Sure it’s great when someone wants to help out your organization financially, but it’s even better when you can help someone make a purchase they can feel good about both practically and emotionally.
  3. Make it Memorable, Personalize it! A lot of non-profit groups sell perishables like chocolate that taste good, but don’t keep their organizations name and mission in the customer’s memory.